Latest news

Sky vs Fevre

Focus on Women’s Sports Boosts Scripps in Upfront

By Jon Lafayette published

Volume up ‘low single digits,’ CRO Brian Norris says

Broadcasting & Cable
Irwin Gotleib speaks on a panel at the 2024 Advanced Advertising Summit during NYC TV Week in New York.

Advanced Advertising Summit: Irwin Gotlieb Assesses a Challenged Ad Industry

By Michael Malone published

The best of times for advertising? Not hardly, says media authority and pioneer

Broadcasting & Cable
AMC's 'Dark Winds'

AMC Network Team With PulsePoint to Boost Programmatic Pharma Ad Sales

By Jon Lafayette published

Inventory available via PulsePoint’s DSP

Currency
Election Ad Campaign Spending

Digital Ad Sellers See More Political Activity, IAB Study Finds

By Jon Lafayette published

84% of sellers say prices are up

Broadcasting & Cable
Fubo rebranding spot

Fubo Launches ‘Triple Play’ Home-Screen Ad Format

By Jon Lafayette published

Retailer signs up for back-to-school campaign

Broadcasting & Cable
Richard Hartell

GroupM Names Richard Hartell CEO of EssenceMediacom U.S.

By Jon Lafayette published

Exec heads agency’s Google account

Broadcasting & Cable
Campaign for Southern California Toyota Dealers

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award

By Jon Lafayette published

Also earning honors are TelevisaUnivision, LG Ad Solutions, Spectrum Reach, EssenceMediacom, Samsung Ads

Broadcasting & Cable
TVision WNBA attention

WNBA Games Draw Viewer Attention, TVision Finds

By Jon Lafayette published

Caitlin Clark, Ion score for advertisers

Broadcasting & Cable
Vizio Beetlejuice Beetlejuice

Vizio Builds Voice-Activated Ad to Promote Warner Bros. Film ‘Beetlejuice Beetlejuice’

By Jon Lafayette published

Home screen, mobile app create awareness and drive ticket sales

Broadcasting & Cable
Mike Tirico hosts Olympic coverage for NBC

Paris Olympics Account for 43% of Ad-Spending Growth in July

By Jon Lafayette published

Guideline says national TV spending was up 10% from a year ago, including the Summer Games

Broadcasting & Cable
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