Cost per acquisition strategy is driven by machine learning

Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes

Startup says it can provide consumer privacy and campaign effectiveness

Linear volume in line with last year

Music-video streamer expects to see more demand for inventory

Collaboration creates new in-stream inventory

Dynata to provide insights on viewer response to campaigns

Deal expected to result in higher match rates and better reach for campaigns

Digital spending to top traditional advertising for first time

Volume, pricing up for Spanish-language broadcaster