Latest news
Wurl Study Finds 4% of CTV Viewers Tune Out Each Minute During Ad Breaks
Contextual matching can reduce viewer loss
Nielsen, Innovid To Collaborate on Simplifying Cross-Media Advertising
Nielsen One measurement to be incorporated into Innovid's ad-serving platform
As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores
Target bucks trend with linear ads outperforming streaming
Viamedia Becomes Programmatic Sales Rep for News of the World
Independent ad rep firm growing streaming business
Disney Says Upfront Sales Were Up 5% to Record Levels
40% of commitments go to addressable inventory
Comscore Clients Get Access to Comcast’s Signal Authentication
Advertisers receive more accurate measurement, better identity resolution
Fox Says Upfront Sales Grew for Linear and Digital Properties
Tubi achieves double-digit volume increase
ISpot.tv Providing Cross-Platform Ad Measurement with TikTok
Integration provides metrics for evaluating campaigns
