Latest news
Apple TV Plus Ponders Ad Support, Meets With U.K. Ratings Body
Talks come just weeks after Apple poached NBCU ad executive Joseph Cady
NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million
Peacock gets 2.5 million viewers
How Cutting Ad Spending Helped Pepsi Lose Fizz in Soft Drink Market
Dr Pepper moved up to No. 2 by spending more of its budget on TV, MediaRadar says
Nielsen’s Gracenote Gets Into Contextual Ad Game
Metadata being used by Cineverse, DirecTV Advertising, Philo, Tastemade, Xumo to target audiences
61% of CTV Advertisers Plan To Increase Spending: Survey
Study from Premion, Advertiser Perceptions finds average increase of 21%
NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies
Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions
YouTube Ad Revenue Up 13% to $8.66 Billion in Q2
But the Alphabet division still missed equity analysts’ forecasts
Future Today Picks iSpot to Measure Streaming Ad Campaigns
Early data shows delivery of incremental reach and impressions
