Latest news
Another Senior Executive Leaves as Netflix Says Ad Business Won’t Be a ‘Primary Revenue Driver’ in 2025
VP of global advertising sales Peter Naylor departs
Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports
New platform measures broadcast, cable and CTV delivery across all markets
Total TV Ad Impressions Down 3.73% in First Half: iSpot Report
Broadcast networks saw gains in primetime
Brian Lesser Returns To GroupM as Global CEO
Executive had headed AT&T’s Xandr, InfoSum
Paramount Advertising Launches Self-Service Platform for Smaller Businesses
Paramount Ads Manager provides tools to create streaming video commercials
CTV Commercials Deliver More Attention Than Other Digital Video Formats: Research
Yahoo, Omnicom, Amplified Intelligence team up for study
Mirriad’s Virtual Product-Placement Campaigns Deliver for Hallmark
Big boosts seen in brand awareness and consideration
IAB: Digital Video Ad Spend Will Jump 16% in 2024
Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground
