Latest news

Former McDonald’s Executive Alycia Mason Named CEO of GroupM’s Wavemaker U.S.
By Jon Lafayette published
Also held posts at Publicis, Mindshare, OMD

YouTube Shorts Produce Results for Chicken of the Sea Campaign With Jessica Simpson
By Jon Lafayette published
Media plans from Ignited and Pixability targeted millennial pop-culture fans who know they’re not eating chicken

Tom Fochetta Named Head of Dish Media Ad Sales Unit
By Jon Lafayette published
Exec had previously been with Samsung Ads

Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports
By Jon Lafayette published
Ad buyer Magna is beta-testing new capability

Team Whistle Integrates Sponsor GNC Into ‘No Days Off’ Series
By Jon Lafayette published
Skier Gus Kenworthy featured in lead-up to Olympics

Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.
By Jon Lafayette published
Deal will bring advertisers’ campaigns more reach and precision

Fox Expands Its Advanced Advertising Relationship With The Trade Desk
By Jon Lafayette published
UID 2.0 and OpenPath are integrated into AdRise

Boostr Working With DanAds To Open Self-Service Sales Channels
By Jon Lafayette published
Broadcasters, media companies can open automated sales platforms
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