A NextTV Paid ContributorSocial Links Navigation Latest articles by A NextTV Paid Contributor From CTV to FAST: Convergence is the Key to TV Advertising By A NextTV Paid Contributor published 4 October 22 An interview with Imagine Communications’ Diana Horowitz How Data-Driven Linear helps advertisers optimize their media strategy By A NextTV Paid Contributor published 8 September 22 EDO’s Scott Grunther discusses the evolution of DDL and the benefits of behavioral outcomes for advertisers How to navigate the world of infinite advertising measurement tools in 2022 By A NextTV Paid Contributor published 15 February 22 An interview with Rachel Gantz, GM, Advertising, Comscore How Automation Improves the Ad Sales Process By A NextTV Paid Contributor published 7 October 21 Improving the TV Ad Sales Process for Buyers By A NextTV Paid Contributor last updated 22 September 21 Competition for Ad Dollars Is Not Who You Think By A NextTV Paid Contributor last updated 17 September 21 The Future of Media Measurement Has Arrived By A NextTV Paid Contributor published 26 August 21 A Q&A with Comscore CEO and Executive Vice Chairman Bill Livek Automation is Transforming TV Ad Buying By A NextTV Paid Contributor published 19 July 21 Ad Decisions Driven by Better Data By A NextTV Paid Contributor published 16 July 21 Broadcasters Shifting to Support New Ad-based Services By A NextTV Paid Contributor published 16 June 21 NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
From CTV to FAST: Convergence is the Key to TV Advertising By A NextTV Paid Contributor published 4 October 22 An interview with Imagine Communications’ Diana Horowitz
How Data-Driven Linear helps advertisers optimize their media strategy By A NextTV Paid Contributor published 8 September 22 EDO’s Scott Grunther discusses the evolution of DDL and the benefits of behavioral outcomes for advertisers
How to navigate the world of infinite advertising measurement tools in 2022 By A NextTV Paid Contributor published 15 February 22 An interview with Rachel Gantz, GM, Advertising, Comscore
Improving the TV Ad Sales Process for Buyers By A NextTV Paid Contributor last updated 22 September 21
Competition for Ad Dollars Is Not Who You Think By A NextTV Paid Contributor last updated 17 September 21
The Future of Media Measurement Has Arrived By A NextTV Paid Contributor published 26 August 21 A Q&A with Comscore CEO and Executive Vice Chairman Bill Livek
Broadcasters Shifting to Support New Ad-based Services By A NextTV Paid Contributor published 16 June 21
