Addie Morfoot
Latest articles by Addie Morfoot
Nielsen Streaming: Give Netflix's 'Thunder Force' Five for Winning the Week of April 5-11
By Addie Morfoot last updated
Melissa McCarthy buddy comedy almost gathered a billion minutes of U.S. streaming
Roku to Debut 30 Acquired Quibi Series Starting May 20
By Addie Morfoot published
Jeffrey Katzenberg's startup spent $100,000 per minute to produce shows, and they'll soon be watchable for free under the Roku Originals banner
IMDb TV's Top Programming Execs, Lauren Anderson and Ryan Pirozzi, on What Comes Next
By Addie Morfoot last updated
With viewership expanding 138% year-over-year, Amazon AVOD platform’s top operatives talk about the ‘Bosch’ spinoff, the ‘Leverage’ reboot, and the next slate of originals
Former Apple Exec’s 4K Art and Music Channel, Loupe, Further Expands Distribution
By Addie Morfoot last updated
Dot Bustelo’s 24/7 FAST channel, which synchronizes still images from contemporary international artists with instrumental music, gets added to Xumo and Byron Allen’s Local Now
Nielsen Streaming: Netflix’s ‘The Irregulars’ Tops the Easter Week Charts
By Addie Morfoot published
Eight-part drama about a group of troubled teens banding together to save London leads another bummer week of post-pandemic viewing
Nielsen Streaming - March 22-28: 'Falcon and Winter Soldier' Tops SVOD Originals
By Addie Morfoot published
Disney Plus series comes in third overall behind acquired series 'NCIS' and 'Criminal Minds'; Hulu makes originals chart debut
Exeest Platform Launches to Connect Content Buyers, Sellers
By Addie Morfoot last updated
Matteo Petrelli and Shabbir Aqeel Danish debut a hub with access to curated content
Bitmovin Raises Another $25 Million
By Addie Morfoot published
Bitmovin powers Discovery Plus, FuboTV, DAZN, BBC, RTL, RedBull Media House and The New York Times
Nielsen Streaming: 'Grey's Anatomy' Re-Runs Top SVOD Ranker for March 15-21
By Addie Morfoot published
For the second straight week, there were no breakout hits, and the ratings charts were dominated by reruns of ‘Grey’s Anatomy,’ ‘Criminal Minds’ … and ‘Cocomelon’
Nielsen: Netflix’s ‘The Crown’ Got Royal Gains from Meghan’s Big Oprah Interview
By Addie Morfoot published
Viewership shot up 86% after the Duchess of Sussex zinged Buckingham Palace
Nielsen: Amazon Tops the Charts for the First Time with ‘Coming 2 America’
By Addie Morfoot published
Highly anticipated movie sequel garnered 1.4 billion minutes of viewing for the week of March 1-7
LG Aims for Roku’s Advanced Ad Marketshare
By Addie Morfoot published
Chief product officer Raghu Kodige lays out the strategy behind the Korean CE brand’s recent $80 million investment in Alphonso
HBO Max Marketing Exec Brad Wilson Talks 'High Reach, High Frequency' … and Having the Necessary ‘Fire Power’
By Addie Morfoot last updated
Former Lending Tree and Disney operative, now head revenue and growth for WarmerMedia, gets jiggy with the jargon in our exclusive Q&A
Nielsen: Netflix’s 'Ginny & Georgia' Leads the SVOD Biz for Feb 22-28
By Addie Morfoot published
Nielsen's new weekly audience snapshot also show how Disney Plus' 'WandaVision' continued to build its audience leading into its finale
BBC Select Chief Jon Farrar: Why He Isn’t Competing with Acorn TV and BritBox (Q&A)
By Addie Morfoot published
‘What I'm interested in with this service is documentary films that are more about the zeitgeist and that seems to be an area that is covered particularly well with magazines’ like ‘The Atlantic,’ he says
Nielsen: Netflix's 'Good Girls' Reruns Steal Top Spot in U.S. SVOD Rankings for Feb. 15-21
By Addie Morfoot published
Off-network run of NBC series was the only show to surpass 1 billion minutes of total viewing for the week
‘Zach Snyder’s Justice League’: How It Got to HBO Max
By Addie Morfoot last updated
Traditionally, differences between filmmakers and studios over final cuts have gone unresolved. But this time, a hungry streaming service needs content
Netflix Up for 35 Oscars in Year of Nomination Domination
By Addie Morfoot last updated
Streaming service gets Best Picture shots for 'Mank,' 'The Trial of the Chicago 7' and 'Ma Rainey’s Black Bottom'
Nielsen: Why ‘WandaVision’ Ranks No. 10 in Total SVOD Minutes Viewed, But No. 1 in Our Hearts
By Addie Morfoot published
Research company's apple-and-oranges-ish audience metrics cast spell of hot show growing its audience week after week
Is Comcast Getting Ready to Expand Xfinity Flex Out of Footprint?
By Addie Morfoot, Daniel Frankel last updated
With cable operator announcing Flex device support for its Xfinity Stream app Thursday, speculation heats up that it will soon follow through on talks to port the platform into smart TVs sold by Walmart
Roku Sales Exec: ‘AVOD Is Surging Because the Ad Experience Is Getting Better’
By Addie Morfoot published
Roku’s Kristina Shepard says frequency still needs improvement, however
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