Alan Wolk
Alan Wolk is the co-founder and lead analyst for media consultancy TV[R]EV
Latest articles by Alan Wolk

Is Hulu the FAST That Disney’s Looking For, Right Under Its Nose? (Wolk)
By Alan Wolk published
Disney is the only operator of a major broadcast network without a free ad-supported streaming service. Maybe it already has one?

Why Sports Is Key to the Growth of Ad-Supported SVOD (Wolk)
By Alan Wolk published
Why SVOD is the place to reach mass audiences and hard-to-reach, young, upscale, ad-resistant viewers at the same time

Political Advertising Goes Streaming (Wolk)
By Alan Wolk last updated
Why 2022 is really a test run for political campaigns to understand how they can make extensive use of streaming to reach a more targeted audience

Sports Streaming Has a Lot of 'Splaining to Do (Wolk)
By Alan Wolk last updated
As New Yorkers kvetching over TV access to Aaron Judge’s home run chase just showed us, consumers find the entire streaming ecosystem incredibly confusing, especially for live sports

What Happens To Network Prime Time? (Wolk)
By Alan Wolk published
TV, in the words of Bob Iger, is really 'marching to a great precipice' this time

What If They Launched an Ad-Supported Streaming Service and No One Came? (Wolk)
By Alan Wolk published
Netflix and Disney hope a lower price point will convince all of those recent grads, grandparents, old boyfriends, etc. who are still on someone else’s plan to sign up for one of their own. Maybe, but that is going to be a tough sell

Cable TV Is Back ... Sort of (Wolk)
By Alan Wolk last updated
Take away the bad interfaces, exploitative billing practices and horrible customer service, and people really liked good old-fashioned pay TV

Is Engagement More Valuable Than Subscribers? (Wolk)
By Alan Wolk last updated
In a world where all streaming services have some sort of ad-supported option, time spent on platform may be an even more valuable metric

Linear Channels on SVOD Services? It’s Only a Matter of Time (Wolk)
By Alan Wolk last updated
In addition to giving viewers a reason to explore the depths of the library, the linear channels give them 'permission' to watch shows other than high-profile originals, which will also help them to justify the cost of the service

Surviving Streaming's Never-Ending Hybrid Era (Wolk)
By Alan Wolk published
Coming off NewFront/Upfront season, it appears viewers will keep mixing linear and IP for some time to come

Maybe That Apple TV Plus Idea Isn’t So Crazy After All
By Alan Wolk last updated
Alan Wolk: Apple seems to have carved out a niche as one of the key places to watch the sort of programming that gets buzzed about by media types

Why Disney Really Needs to Add a FAST Service to Its Portfolio
By Alan Wolk published
Wolk: Disney needs to think holistically about a three-tier system similar to what rivals Paramount and NBCU have

Wolk: Movies May Be the Answer To Netflix’s Problems, After All
By Alan Wolk published
Netflix’s focus on so-called ‘arthouse films’ remains a big reason why many customers subscribe

Google and Facebook’s Fail May be Television’s Win
By Alan Wolk published
Wolk: How the proposed ‘Banning Surveillance Advertising Act’ could be Big Tech’s loss but the TV business’ gain

Why the Peak TV Glut Gives Advantage to Weekly Releases
By Alan Wolk last updated
Wolk: With so many streaming options now, the notion of starting a 12-hour series binge can feel more than a bit intimidating

Wolk: Why We Should Retire the Term ‘FAANG’ for 2022
By Alan Wolk published
While Netflix is a wonderfully forward thinking company, it's nowhere near being in the same league as any of the other four “FAANG” companies

Wolk: As ACR Grows, Set-Tops Shrink … and TV Measurement Gets Even Trickier
By Alan Wolk last updated
The number of set-top boxes is shrinking, while the number of smart TVs is growing at a similarly steady rate. This is likely to make measurement harder to calculate in the years to come

Wolk: TV Measurement Reaches the Crossroads
By Alan Wolk published
People are watching more video in more places than ever. For the brands and agencies that service them, this has created a conundrum

Can Redbox Help Convert Middle America to Streaming?
By Alan Wolk last updated
Wolk: One of the key hurdles the video industry needs to get past is the notion that streaming is just for the educated coastal upper middle classes

Why Comcast’s Euro Sky Glass Initiative Is the Future Of U.S. Pay TV, Too
By Alan Wolk last updated
Wolk: Leasing a smart TV is great way to lock a customer into video and broadband service

Wolk: Google and Comcast Go to War and Nobody Really Wins
By Alan Wolk published
Just what was NBCUniversal thinking?

Wolk: Whoever Controls the Interface Controls the TV Biz
By Alan Wolk published
The U.S. OS landscape is mostly controlled by smart TV OEMs and device makers like Roku and Amazon. But with 42% of the global OTT market up for grabs, that could change
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