Alan Wolk
Alan Wolk is the co-founder and lead analyst for media consultancy TV[R]EV
Latest articles by Alan Wolk
Peacock Fails To Medal
By Alan Wolk last updated
NBCU gave Peacock away to so many for so long, a lot of Olympics watchers were surprised to find out they had to pay to see their favorite events
Why an NBCU-ViacomCBS Merger Makes So Much Sense
By Alan Wolk published
One way to keep subscribers hooked is to have a really deep and broad library of well known series and movies that they can turn to during the 23 hours when they’re not watching your hit show
Streaming Paves a Path for Addressable Ads
By Alan Wolk published
Invidi launches two initiatives that would ramp up personalization
Sinclair’s Streaming RSNs and Warner’s CNN Plus May Be Pay TV’s Biggest Disruptors
By Alan Wolk published
Alan Wolk: While the entertainment offerings on streaming today easily surpass the offerings on cable in terms of both quality and quantity, the same cannot be said for news and sports
Why Amazon Buying MGM Is Part of a Much Bigger Scheme Than Just Besting Netflix
By Alan Wolk published
Alan Wolk: While the MGM sale may seem like it’s a part of the so-called ‘streaming wars,’ the game Amazon is playing remains a whole lot bigger than just TV
Vizio’s Ad Revenue Gains Signal Growth of New Smart TV Ecosystem
By Alan Wolk last updated
The leading smart TV makers are taking a page from the Roku playbook and are also now close to making more money selling ads than gadgets
There’s More to Roku vs. Google Than the Usual Dollars and Sense
By Alan Wolk published
YouTube TV’s potential separation from OTT platform raises issues Google wants to avoid
TVision Fades to Black, a Sign of Pay TV Uncertainty
By Alan Wolk published
T-Mobile’s surrender is a landmark defeat for traditional platforms
Wolk: T-Mobile’s Surrender Is a Landmark Defeat for Traditional Pay TV
By Alan Wolk last updated
Analyst calls T-Mobile’s surrender 'TV’s Stalingrad, the moment the tide turned inexorably in the opposite direction'
HBO Max Comes Back From the Dead
By Alan Wolk last updated
As TV[REV] Analyst Alan Wolk notes, it was only last month that we were writing its obituary
HBO Max and The Great Movie Window Shutdown
By Alan Wolk last updated
Analyst Alan Wolk ponders what happens now to WarnerMedia's big streaming service. To its long-awaited Roku deal? And those poor cinema chains?
IMDb TV, Roku and Tubi Plunge into Originals - Recapping the FASTs' Big Moves So Far
By Alan Wolk last updated
A look at the AVOD exclusive series and movie announcements to date
TV News Makes the Move to Streaming
By Alan Wolk last updated
Once one of the last pay TV bastions, it's now fast becoming a FAST programming staple
How Comcast, Verizon and Pepsi Ended Up Sponsoring Russian-backed COVID Misinformation Sites
By Alan Wolk published
Or, why the increasing peril of digital advertising should steer brands into OTT
NBCSN’s Folding into USA and Peacock: The Start of TV’s Great Migration
By Alan Wolk last updated
Alan Wolk: It’s the first of many similar decisions NBCU and other big networks are going to be making as they consolidate their linear offerings on linear and prepare to migrate the bulk of their business to streaming
Bringing Back the Feels to Audience Measurement
By Alan Wolk published
TV[REV] Analyst Alan Wolk: Why it’s exciting to see that iSpot, a company that is busy redefining TV measurement in many ways, has now added the subjective to their arsenal
Will HBO Max’s ‘Wonder Woman 1984’ Premiere Be Boffo or Bust?
By Alan Wolk published
TV[R]EV analyst Alan Wolk ponders six essential questions about WarnerMedia’s huge distribution move
Why Pay TV VOD Advertising Is More Relevant Than Ever
By Alan Wolk published
As analyst Alan Wolk notes, we may have written off the MVPDs for dead, but the truth is that there are still far more people who still subscribe to them than don’t
TV at the Tipping Point
By Alan Wolk last updated
Alan Wolk: How is the industry going to handle this new interim period, where traditional pay TV is far from dead, but streaming is rapidly growing an audience?
The Migration of Sports to OTT? Well, It's Complicated
By Alan Wolk published
The regional sports network model remains intractable, but the disruptive viewing habits of younger fans--not to mention the pandemic--could change everything
Apple’s Missed Opportunity: A Cheaper Apple TV
By Alan Wolk published
Apple’s biggest mistake in its bid to become a major player in the TV industry has been its puzzling decision not to roll out a lower priced streaming device
Apple's 'One' Problem: TV Distribution
By Alan Wolk published
This was the proverbial elephant in the room during this week's Apple event. And the big bundling announcement did little to address it
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.