Betsy RellaSocial Links NavigationVP, Research and Data, New York Interconnect Latest articles by Betsy Rella The Less-Discussed Data Points of TV’s New Reality By Betsy Rella published 8 April 21 BC Guest Blog Six Necessary Elements for Successful Multiscreen Attribution By Betsy Rella last updated 19 August 20 As TV campaigns become increasingly data-driven, addressable and cross-platform, the evolving science that is multiscreen attribution is taking center stage in marketers’ minds. BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Six Necessary Elements for Successful Multiscreen Attribution By Betsy Rella last updated 19 August 20 As TV campaigns become increasingly data-driven, addressable and cross-platform, the evolving science that is multiscreen attribution is taking center stage in marketers’ minds.
