Bob IvinsSocial Links NavigationBob Ivins is chief strategy officer for TVSquared by Innovid. Latest articles by Bob Ivins Currency vs. Measurement: Understanding & Improving TV Marketing By Bob Ivins published 26 May 22 BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
