Dan MouradianSocial Links NavigationDan Mouradian is VP of global client solutions at Innovid. Latest articles by Dan Mouradian Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog) By Dan Mouradian published 27 November 23 Focus on engagement, interaction when judging a campaign’s effectiveness Currency NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog) By Dan Mouradian published 27 November 23 Focus on engagement, interaction when judging a campaign’s effectiveness
