David Bloom
David Bloom of Words & Deeds Media is a Santa Monica, Calif.-based writer, podcaster, and consultant focused on the transformative collision of technology, media and entertainment. Bloom is a senior contributor to numerous publications, and producer/host of the Bloom in Tech podcast. He has taught digital media at USC School of Cinematic Arts, and guest lectures regularly at numerous other universities. Bloom formerly worked for Variety, Deadline, Red Herring, and the Los Angeles Daily News, among other publications; was VP of corporate communications at MGM; and was associate dean and chief communications officer at the USC Marshall School of Business. Bloom graduated with honors from the University of Missouri School of Journalism.
Latest articles by David Bloom
Has Max Become America’s Most Irrelevant Streaming Service? This Week’s 'Next Text'
By Daniel Frankel, David Bloom published
Also, will anyone really come up with a valuation of Hulu that Disney and Comcast both agree on anytime soon? At least we can all agree that Charter's Chris Winfrey is lookin' real smoove right now
Roku Works Around the Edges of Live Sports With ‘NFL Draft: The Pick Is In' (Bloom)
By David Bloom published
NFL documentary, screened for reporters and influencers last week at a Los Angeles, is Roku's latest attempt to infuse the heat of live sports using the Roku Channel's modest budget
The Next Text: Why Trump's X 'Views' Don't Really Matter ... But WGA Demands, CNN, Nielsen's Mushy Metrics, Fox GOP Debates and Google's Bundled, Linear TV Biz Still Do
By Daniel Frankel, David Bloom published
Introducing our new recurring, reactionary, overtly shrill SMS exchange between Next TV writers Daniel Frankel and David Bloom, focused on the past week's TMT headlines
Sinclair CEO Chris Ripley: Despite Diamond Disappointment, Sports Is Still the Broadcaster's Crown Jewel (Bloom)
By David Bloom published
Ripley told Next TV that Sinclair is looking to move beyond its bankrupt RSN subsidiary and onto new means and ways to distribute live sports
Disney’s Post-Iger Succession Plan? ‘Sell to Apple,’ Analyst Laura Martin Suggests
By David Bloom published
The Needham & Co. senior analyst tells Next TV that Disney would fix the $3 trillion technology company’s biggest problem: ‘It’s been doing an absolute sh** job on content’
It's the Western Cable Show All Over Again: The Future of Niche Looks Nice as Ads and Audiences Shift Online (Bloom)
By David Bloom published
The ad-supported streaming video business is pretty much where the Western Show was, circa 1990, except for the swag
The Future Of TV Streams Into Sharper View (Bloom)
By David Bloom published
If you squint, you can sort of see it
The FAST and the Delirious: Why the Stampede to Free Ad-Supported Platforms Looks Like a Rerun of the Streaming Wars (Bloom)
By David Bloom published
Or, as one industry denizen tells us, being ad-supported is 'a hard way to make a living'
Disney and Iger Find the Best Defense Against DeSantis Is More Offense (Bloom)
By David Bloom published
Disney’s latest suit has big implications for both Disney’s Iger-led transformation, and for DeSantis’s wilting presidential aspirations
Schadenfreude, Anyone? Long Enslaved Media Biz Revels as Suddenly Vulnerable Google Gets Its Butt Kicked in AI (Bloom)
By David Bloom published
Previously invincible Google has long had a stranglehold on things like digital news and advanced advertising, but Microsoft's ChatGPT advances threaten that hegemony
The Great Netflix Correction One Year Later: April 19, 2022, the Day That Transformed the Streaming Biz (Bloom)
By David Bloom published
Sure, Netflix rebounded nicely, but Wall Street's dramatic reaction to its Q1 2022 earnings had huge impacts on its streaming competitors that continue to reverberate
Is This Thing Going to Happen or What? Broadcast Enters NAB 2023 Still Waiting For the ATSC 3.0 Train to Arrive (Bloom)
By David Bloom published
So-called NEXTGEN TV is a tech TV version of 'Waiting for Godot,' where an unspecified something is imminently arriving to make everything better ... yet never quite materializes
CNN Pivots to the Political Center, but No One Is Around to Watch
By David Bloom published
Under John Malone’s mandate, Warner Disco chief David Zaslav hired a morning show producer to reorient a cable news channel deemed too woke by the far right. But a year into Chris Licht’s term, the audience has gone to sleep
Aaron Sorkin on AI, Streaming … and The Big Strike (Bloom)
By David Bloom published
Relax, he says, ‘You're going to enjoy things written by humans for a long time’
Will 'The Last of Us’ Be the Last of HBO’s Great Run? (Bloom)
By David Bloom published
Warner Bros. Discovery keeps hacking at its farm system, but can it keep finding enough big-league creative talent to take the big swings executives say they plan to keep taking?
Even Bob Iger Thinks It’s Getting Tricky Out There (Bloom)
By David Bloom published
Just how treacherous is the the video business right now? Even the original smooth operator thinks the seas are pretty rough
Where Does Hollywood’s Endless Awards Season Fit In a Streaming Future? (Bloom)
By David Bloom published
What's going to happen now that broadcast ratings for showbiz kudos events are way down, but Netflix is eagerly latching on, anyway? Next TV's David Bloom spent a glamorous, star-studded evening at the Motion Picture Sound Editor's 'Golden Reel Awards' to find out
Streaming’s Silver Linings Playbook: Huge DTC Losses Spur Innovative — and Not-So-Innovative — Strategies (Bloom)
By David Bloom published
From arms dealing to price spikes to brutal butchering, we’re seeing it all as the red ink gets real
Warner Blinks on HBO Max/Discovery Plus Mashup ... But It Still Wants to Do a Dumb Thing (Bloom)
By David Bloom published
Launching a third, completely new streaming service would have been an expensive and distracting waste of time for a company already laboring under $48 billion in debt
Peacock Preens Amid Emerging Comcast Cross-Platform Strategy (Bloom)
By David Bloom published
Peacock has been largely dismissed amid the Streaming Wars, but Comcast seems to have the beginnings of a plan here
For Sony, the Success of ‘The Last of Us’ Won’t Be the Last of Its Cross-Platform, Arms Dealer Strategy
By David Bloom published
The hit videogame adaptation signals a couple of bigger strategies that the broader video business will be watching closely
At Ice-Cold Sundance, ‘Netflix And Chill’ Takes on a New Meaning for the Now Tight-Belted Streaming Companies (Bloom)
By David Bloom published
The competitive heat and underlying calculus that justified splashing cash on random festival darlings like 'CODA' the past few years has seemingly evaporated
Fox NFL Football Goes 4K-ish … and Once Again, We’re Looking for Someone Who Cares
By David Bloom published
If Fox hadn’t bothered to upscale this weekend’s two excellent NFL playoff matchups, and sprinkle in a little HDR goodness, would a single, solitary fan in the entire football firmament have ditched the games?
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