David Bloom
David Bloom of Words & Deeds Media is a Santa Monica, Calif.-based writer, podcaster, and consultant focused on the transformative collision of technology, media and entertainment. Bloom is a senior contributor to numerous publications, and producer/host of the Bloom in Tech podcast. He has taught digital media at USC School of Cinematic Arts, and guest lectures regularly at numerous other universities. Bloom formerly worked for Variety, Deadline, Red Herring, and the Los Angeles Daily News, among other publications; was VP of corporate communications at MGM; and was associate dean and chief communications officer at the USC Marshall School of Business. Bloom graduated with honors from the University of Missouri School of Journalism.
Latest articles by David Bloom
Our Bold Prediction: A Major Cable Company Will (Finally) Get Out of Cable TV in 2023 (Bloom)
By David Bloom published
Most MSOs have been moving away from the original basis of their business for years. Hear us now and believe us later -- it's really happening this time
Why HBO Max Returned, Hat in Hand, to Amazon Channels (Bloom)
By David Bloom published
HBO’s return to channels shows that what made sense just 30 months ago in go-go 2020 doesn’t anymore in the suddenly cash-strapped streaming biz
Is Powerful Amazon About to Overrun the Entertainment Sector? (Bloom)
By David Bloom last updated
Below the surface, the sleeping giant with a $960 billion market cap, a movie and TV studio, and major-league sports rights, seems to be making big plans
Now That Bob Iger Has Taken Over, Is This the End of Disney’s Streaming-First Strategy? (Bloom)
By David Bloom last updated
Will Iger pull back on the promises to Wall Street both he and Bob Chapek made of reaching break-even on streaming spending by 2024?
Disney Gets Its GOAT Back, But He'll Have 99 Problems to Chew On (Bloom)
By David Bloom published
And for all of Bob Chapek’s missteps, would Disney really have been that much better off with Bob Iger running things the past three years?
Should John Malone and Warner Bros. Discovery Just Pull the Plug on Streaming and Go Full Arms Dealer?
By David Bloom last updated
Maybe they should consider getting out of streaming altogether and focus on a Sony-style approach of selling great content to the highest bidder
Disney vs. Warner Bros. Discovery: Comparing the Two Poles of the Great Big, Vastly Expensive Streaming Experiment (Bloom)
By David Bloom published
One side is enduring billions in quarterly losses to get to DTC profitability. The other is retreating into questionably viable linear refuge. Who's right?
Connected TV Advertising's Big Secret: Two Can Be a Crowd (Bloom)
By David Bloom published
Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly targeted value proposition
David Zaslav and the Great 'Course Correction’: Why Is He Betting on the Past? (Bloom)
By David Bloom last updated
A 1.0 demo rating just won Broadcast premiere week. Cord cutting's gone next level. And the box office is half of Its pre-pandemic size. Why the Warner Bros. Discovery CEO is going to have to squeeze real hard to make his strategy work
Apple Gets Serious About Apple TV Plus, But Will It Finally Discuss Its Streaming Ambitions? (Bloom)
By David Bloom published
Three years after its launch, we still know very little about Apple TV Plus ... except maybe that Apple seems to really believe in it
Murdochs May Reunite Fox and News Corp., But Can It Survive a Streaming Future? (Bloom)
By David Bloom last updated
Why reattaching News Corp. to Fox will be the corporate equivalent of moving all the deck chairs to a single cruise ship as it plows ahead into iceberg-filled waters
What Would Nikki Finke Write About Peacock? (Bloom)
By David Bloom last updated
A streaming service armed with Universal Studios, NBC, Bravo and its own productions? But with only 15 million paying customers? Why I don't think my old boss would have been kind to Jeff Shell and Company
After The Collapse, What Does Traditional Broadcast and Cable TV Look Like? (Bloom)
By David Bloom last updated
When the ‘thread’ they’re hanging from finally gives way, and the Traddies fall off the ‘precipice,’ where and how do they go splat?
Cinedigm’s McGurk: Be Prepared to Pivot Every Two Years (Bloom)
By David Bloom last updated
The veteran media exec recounts working with Steve Jobs on Pixar’s first movie, helping Kirk Kirkorian cash in on MGM amid the DVD gold rush and shifting Cinedigm into the streaming age
The New, New Fall Season Brings Big Questions For Hulu, Peacock … and Everyone Else (Bloom)
By David Bloom last updated
All of a sudden, both Comcast and Disney say they love Hulu. But do you starve the ones you really love?
As NFL Kicks Off, Who’s Watching Amazon’s Thursday Night Football? (Bloom)
By David Bloom last updated
Or how a broadcast industry trade group somehow rushed the video business into its frantic two-minute offense by suggesting half the audience for an Amazon Thursday night game — a throwaway preseason one! — came from local stations
Amazon's Big Reviews Row: Tech Giant Battles Real-Life 'Rings of Power' Trolls (Bloom)
By David Bloom published
Amazon blocked fan reviews until 72 hours after the show’s Prime Video debut, so that it could better evaluate whether armchair critics actually watched the show
Nielsen Notices That Streaming Has Surpassed Cable Viewing ... and Other Silly Season News (Bloom)
By David Bloom last updated
There’s plenty of reason for skepticism about Nielsen’s cross-platform measurement schemes. For starters, was this really the first time streaming has surpassed linear pay TV?
Is It Time for Streaming Video to Play Moneyball?
By David Bloom last updated
How will streaming services consistently identify, acquire and develop projects that resonate? That’s going to require ever better ways to measure and predict success
Disney Imagineers a Great Headline, But the Coming Months May Be More Complicated (Bloom)
By David Bloom last updated
The three Disney-owned streaming services now have ever-so-slightly more subscribers together than Netflix does all by itself. Did someone in Burbank just come up with a perfect distraction?
As HBO Max And Netflix Pull Back, What’s a Library Really Worth These Days? (Bloom)
By David Bloom published
In the age of streaming, where content access is near bottomless, how much content is enough? How long is that tail? And what do we do with the slightly older stuff no one is looking for or watching?
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