David Bloom

Bloom: As COVID lingers, Russia’s Ukraine invasion grows ever more heinous, and worries about World War III crowd forward, it can be difficult to get excited about the latest scripted drama, standup special or reality show debuting online

Bloom: What will TV sports be like in the hands of a company that just made $83.4 billion in a single quarter? We’re about to find out

The so-styled ‘+play’ could be a mortal blow for the battered cable TV business, while fixing some of DTC’s most intractable and annoying customer headaches

Applebee’s ad screwup spoils opportunity for network to reclaim its authority as the only real cable news network

The creative mind behind nineties Roland Emmerich-directed blockbusters including ‘Stargate’ and ‘Godzilla,’ and aughts-era basic-cable stalwarts such as ‘Leverage,’ reinvents himself yet again as a prolific indie producer of ‘lean-back’ AVOD/FAST fare

CEO Wade Davis promises 'a massive capital commitment of billions of dollars on new Spanish-language content'

Bloom: The name change marks the most concerted declaration yet of streaming love by any major media company (short of, of course, Netflix itself)

From the performances of 'Wheel of Time' and 'Reacher' to the Oscar noms generated by 'Being the Ricardos,' everything has come up Amazon lately

Bloom: With more than 80 movies on its 2022 slate, Netflix has more releases than all the major studios combined

Jeff Zucker's abrupt exit leaves the news organization rudderless at the worst possible time

NBCU will double its investment to $3 billion this year. But that could be too little too late.

Bloom: Beneath all the ideological noise is a simple business truth — pay TV is able to support niche channels across the political dial less and less

That Microsoft wants to double down on gaming with a $69 billion Activision-Blizzard deal isn’t surprising. But what happens if the Windows giant decides to start dabbling in video streaming?

Bloom: Study suggests Netflix has become a must-have utility, and it raised prices not because it needed to ... but because it could

Bloom: Should ongoing talks with Major League Baseball generate runs, it would mark Apple’s first move into live sports, opening a new front in its increasingly serious efforts to make Apple TV Plus more than a giveaway for iPhone buyers

Bloom: CES is when Sony Electronics traditionally spotlights the TVs, pro production equipment, cameras, audio gear and other hardware used to create and play back all the movies, music, games and episodic series made by its entertainment divisions

Bloom: 'Take a not-so-perfect project, add three (or more) big stars and hit ‘play’

CEO Vikrant Mathur says viewership is up big across Future’s FAST channels, including a whopping 160% for HappyKids

Screen Engine/ASI chief Kevin Goetz’s research is ever more important as audience options approach infinity, marketing costs continue to rise, and clicking away to something else takes milliseconds

In his valedictory CNBC interview/career retrospective, outgoing media mogul Bob Iger says the streaming service needs more ‘dimensionality’

From Amazon’s successful expansion of ‘Wheel of Time’ beyond just fantasy book readers to ViacomCBS’ explosive expansion of its ‘Yellowstone’ audience through multi-platform exposure, new Fandom report examines the new rules and best practices for marketing to hardcore enthusiasts

The Disney-YouTube TV dispute may settle – just like a hundred carriage fights in the past – on the brink of blackout. Or it could mark one of the first battles in the next generation of TV distribution

What will CNN Plus with Chris Wallace look like? Where will Brian Williams and Rachel Maddow end up? What will David Zaslav do to CNN? How long will Jeff Zucker hang around? Columnist David Bloom looks at all the top stories

Paramount Plus commandeers old-school approaches to inexpensively expand its next-gen SVOD service

Deloitte shocks--shocks!-- the streaming biz by projecting a massive 150 million service cancellations next year