Erin FirnenoSocial Links NavigationErin Firneno is VP of business intelligence at Advertiser Perceptions. Latest articles by Erin Firneno Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics By Erin Firneno published 9 November 22 Advertisers want more accuracy but they’re wary of fragmentation BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics By Erin Firneno published 9 November 22 Advertisers want more accuracy but they’re wary of fragmentation
