Heather CoghillSocial Links NavigationSenior Director, Audience Insights, EffectvHeather Coghill is senior director of audience insights at Effectv. Latest articles by Heather Coghill Something Old or Something New? Why TV Plus Streaming is the Marriage for You By Heather Coghill published 23 November 21 New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Something Old or Something New? Why TV Plus Streaming is the Marriage for You By Heather Coghill published 23 November 21 New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach
