Helen Katz, Senior VP, Research Director, and Steve Murtos, Senior VP, Director at Starcom MediaVest GroupSocial Links Navigation Latest articles by Helen Katz, Senior VP, Research Director, and Steve Murtos, Senior VP, Director at Starcom MediaVest Group MBPT Spotlight: Numbers Game—Driving Data to Television—Bringing the Right Stuff to the First Screen By Helen Katz, Senior VP, Research Director, and Steve Murtos, Senior VP, Director at Starcom MediaVest Group published 12 June 14 Advertising NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
MBPT Spotlight: Numbers Game—Driving Data to Television—Bringing the Right Stuff to the First Screen By Helen Katz, Senior VP, Research Director, and Steve Murtos, Senior VP, Director at Starcom MediaVest Group published 12 June 14
