Jon KaplanSocial Links NavigationJon Kaplan is chief revenue officer at Madhive. Latest articles by Jon Kaplan TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog) By Jon Kaplan published 20 November 23 With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments Currency NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog) By Jon Kaplan published 20 November 23 With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments
