Latest articles by Jon Lafayette
Ratings for WNBA Telecasts on Scripps-Owned Ion Rise 133%
20 new advertisers have signed up
Daniel Alegre Replaces Wade Davis as CEO of TelevisaUnivision
Davis becomes vice chairman of the board
Spectrum Reach Makes Ad Deal With Amazon to Give Local Business Access to More Streaming Inventory
Agreement includes commercials on Amazon Prime Video, Freevee, Amazon Fire
El Cero Enters the Ring As Official Non-Alcoholic Cocktails for Anthem’s Invicta FC
Brand will be promoted starting with Invicta 57 on September 20
Roku’s Self-Serve Ads Manager Lets Search, Social Advertisers Buy CTV
Shoppable, interactive commercials enabled
Hulu’s ‘Only Murders’ Tops TVision’s Power Score Rankings
Netflix has seven shows in Top 20
Bob Schaper Named News Director at WGBA in Green Bay, Wisc.
Journalist moved from WOWK in W. Va.
StackAdapt Integrates Data From Experian To Boost Match Rates
Collaboration aims to improve campaign outcomes
John Lennon Educational Tour Bus Joins AXS TV-Spectrum ‘Band Together’ Music Initiative
Bus slated to make stops in L.A., N.Y. and Indianapolis
VideoAmp Says It Serves as Currency in $1 Billion of Media Deals
Measurement company expects to be used to guarantee $1.5 billion in ad buys by year-end
LG Study: Asian-American Viewers Prefer Streaming Ads
27% say the made a purchase after seeing a product on TV
Gray Forms Gulf Coast Network To Broadcast Pelicans NBA Games
Games will air on stations in Louisiana, Mississippi and Alabama
Olympics Boost Broadcast, Peacock Viewing in August
Democratic National Convention scores for MSNBC
Charter's Spectrum Launches ‘Life Unlimited’ Brand Platform to Counter Wireless Competition
New $30-per-month internet plan announced
‘Hispano Soy’ Marks Hispanic Heritage Month on Warner Bros. Discovery U.S. Hispanic Nets
Programming, promos appear on Discovery en Espanol, Discovery Familia, Hogar de HGTV
Telemundo’s ‘Celebrando Todo Lo Que Somos’ Marks Hispanic Heritage Month
Campaign kicks off on ‘Today,’ ‘Hoy Dia’
Strong Ad Market Means Smaller Drop in TV Revenues, Says Magna Forecast
Elections, Olympics add $10 billion in spending
Disney, DirecTV Reach Agreement To End Blackout
Subscribers will get access to ESPN flagship streaming service
P&G Sponsoring HBCU Go Football Season Programming
Allen Media Group produced ‘This is How We HBCYou’ campaign for marketer
Charter Reaches Distribution Deal With Warner Bros. Discovery That Gives Subscribers Streaming Service Max
‘This strategic relationship with WBD further evolves the linear and broadband video distribution model and supports Spectrum’s efforts to provide flexible packages,’ Charter CEO Chris Winfrey said
Brightcove Launches AI Suite With Content-Creation Capabilities
New capabilities offered to current clients at no additional cost for a limited time
More Than 67 Million Viewers Watched Presidential Debate
Audience up from 51.3 million who watched Joe Biden debate Donald Trump in June
