Latest articles by Jon Lafayette
The CW Adds New Affiliates in 3 Markets
Picks up stations in Tuscon, Ariz.; Santa Barbara, Calif.; and Corpus Christi, Texas
ISpot.tv Providing Cross-Platform Ad Measurement with TikTok
Integration provides metrics for evaluating campaigns
‘Presumed Innocent’ Grabs Top Spot in TVision Power Score Rankings
Apple TV Plus series moves up from No. 2
Amazon NBA Deal Sets Pick for Prime Video Price Hike in 2025, Analyst Says
League’s young viewers will respond to more-personalized commercials
Nexstar Media Group Adds Ellen Johnson to Board
New director is CFO at Interpublic Group of Cos.
NBCU Claims Ad Revenue Gold Medal for Paris Olympics
$500 million generated from first-time sponsors
Comscore Includes CTV in Measurement of YouTube
Capability launched in U.S., with more countries to be added in 2025
Paramount Stations To Become CW Affiliates, Including a Return in Detroit
Agreements are part of broader affiliation deal between Nexstar and Paramount Global
Comcast Names Lance West To Head Washington Office
Executive was previously with the American Petroleum Institute
New Season of Fuse’s ‘Like A Girl’ Features Flau’jae Johnson, Diana Flores
Season 2 starts August 21, sponsored by Garnier Fructis, Pizza Hut
After Sale Falls Through, WADL Wades Into Sports With Deal To Air Globetrotters Game in Detroit
Owner Kevin Adell says he’s talked to The CW, but nothing ‘concrete’ has emerged
NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million
Peacock gets 2.5 million viewers
Internet, Video Losses Continue for Charter
Net income, revenue gains top Wall Street forecasts
How Cutting Ad Spending Helped Pepsi Lose Fizz in Soft Drink Market
Dr Pepper moved up to No. 2 by spending more of its budget on TV, MediaRadar says
Amazon Says Global Viewership for Season 4 of ‘The Boys’ Grew 20%
Prime Video superhero series was watched by 55 million viewers
Nielsen’s Gracenote Gets Into Contextual Ad Game
Metadata being used by Cineverse, DirecTV Advertising, Philo, Tastemade, Xumo to target audiences
61% of CTV Advertisers Plan To Increase Spending: Survey
Study from Premion, Advertiser Perceptions finds average increase of 21%
NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies
Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions
Verizon’s Big Play: Offers NFL Sunday Ticket for Free
$10 discount for YouTube TV also available
