Katy Loria, president and chairman, Cinema Advertising CouncilSocial Links Navigation Latest articles by Katy Loria, president and chairman, Cinema Advertising Council MBPT Spotlight: Big Screen Qualities Allow Brands to Harness a Valuable Audience By Katy Loria, president and chairman, Cinema Advertising Council published 3 August 15 Advertising NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
MBPT Spotlight: Big Screen Qualities Allow Brands to Harness a Valuable Audience By Katy Loria, president and chairman, Cinema Advertising Council published 3 August 15
