Kelly Abcarian, senior VP, Nielsen Product Leadership, & Molly Poppie, senior VP, Nielsen Data ScienceSocial Links Navigation Latest articles by Kelly Abcarian, senior VP, Nielsen Product Leadership, & Molly Poppie, senior VP, Nielsen Data Science Big Data’s Dirty Little Secret: Why Cleaning Up Set-Top Box Data Is Not Optional By Kelly Abcarian, senior VP, Nielsen Product Leadership, & Molly Poppie, senior VP, Nielsen Data Science published 12 June 17 BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Big Data’s Dirty Little Secret: Why Cleaning Up Set-Top Box Data Is Not Optional By Kelly Abcarian, senior VP, Nielsen Product Leadership, & Molly Poppie, senior VP, Nielsen Data Science published 12 June 17
