Kristina ShepardSocial Links NavigationKristina Shepard is head of agency partnerships and east brand sales, Roku Latest articles by Kristina Shepard The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience By Kristina Shepard published 28 April 22 Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance BC Guest Blog Guest Blog: Welcome to the Streaming Era: 3 Things Marketers Should Expect -- And Demand -- During Upfronts 2020 By Kristina Shepard last updated 15 June 20 Agencies and brands need to adjust their lens on streaming for the virtual Upfronts BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience By Kristina Shepard published 28 April 22 Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance
Guest Blog: Welcome to the Streaming Era: 3 Things Marketers Should Expect -- And Demand -- During Upfronts 2020 By Kristina Shepard last updated 15 June 20 Agencies and brands need to adjust their lens on streaming for the virtual Upfronts
