Leigh Amirand, Reach3 InsightsLeigh Admirand is senior VP and founding partner at Reach3 Insights, a Chicago-based research consultancy. Latest articles by Leigh Amirand, Reach3 Insights Quibi’s Rocky Start Offers Key Lessons for Challenger Brands (Guest Blog) By Leigh Amirand, Reach3 Insights published 13 May 20 Reach3 Insights Partner Leigh Admirand says Quibi marketers have failed to answer a key question: What is it? Business Binge No More? Why It’s Time for Netflix to Rethink Binge Releases By Leigh Amirand, Reach3 Insights published 7 January 20 In a crowded streaming-video market, viewers say they can’t find time to watch whole seasons at once NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Quibi’s Rocky Start Offers Key Lessons for Challenger Brands (Guest Blog) By Leigh Amirand, Reach3 Insights published 13 May 20 Reach3 Insights Partner Leigh Admirand says Quibi marketers have failed to answer a key question: What is it?
Binge No More? Why It’s Time for Netflix to Rethink Binge Releases By Leigh Amirand, Reach3 Insights published 7 January 20 In a crowded streaming-video market, viewers say they can’t find time to watch whole seasons at once
