Mark McKee

Mark McKee

Mark McKee is general manager of FreeWheel, a global technology platform for the television advertising industry.

Latest articles by Mark McKee

Mark McKee of FreeWheel

Cannes 2023: It’s a Wrap, Now the Work Begins

By Mark McKee published

Annual conference highlighted the urgency of connecting with consumers across screens and platforms

Currency
Mark McKee of FreeWheel

Three Misconceptions Holding Programmatic Back at This Year’s Upfronts

By Mark McKee published

Still hurdles to overcome in making the technology work for TV

BC Guest Blog
Mark McKee, general manager, FreeWheel

The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About

By Mark McKee published

This year, it’s not just about making deals; it’s about finding solutions

BC Guest Blog