Latest articles by Michael Balderston
Locast Launches in Tennessee’s Tri-Cities Market
Covers Bristol, Johnson City and Kingsport in Tennessee, as well as bordering areas in Virginia and Kentucky
ATSC 3.0 Expands to Five Nashville TV Stations
Tennessee market joins Las Vegas, Pittsburgh, Phoenix, Dallas and Boise, Idaho in deploying NextGen TV broadcast standard
6.6M Will Cut the Cord in 2020, eMarketer Says
Research company says more than 31 million homes have ditched linear pay TV so far
ViacomCBS Sells CNET to Red Ventures for $500M
Conglomerate sells digital media portfolio that includes the CNET technology news brand
ATSC 3.0 Launches on 7 Portland TV Stations
City joins Las Vegas, Phoenix, Pittsburgh and more among first markets with NextGen TV
Linear Generated 63% of TV Viewing in 2019
Usage of long-form streaming like Netflix came in at only 16% of viewing, research company Omdia said
SES and Harmonic Team on C-Band Transition
Harmonic’s XOS series will be used to support SES customers
Online Video Consumption Nearly Doubled Since 2017
Parks Associates says viewers watch nearly seven hours of TV per week on the internet
YouTube Draws 100M People Per Month to TV Screens
YouTube makes up 41% of ad-supported video streaming, Google says
Global Streaming Subscriptions to Surpass Pay TV Signups in 2020
GlobalData study says OTT accounts will reach 1.1 billion this year
Dual vMVPD/linear Pay TV Homes Choosing OTT
Households with both traditional and virtual services down to 23% from 37% two years ago
