Nick Frizzell and Matt McLaughlinSocial Links NavigationVP of Inventory Quality and Planning, SpotX and COO, DoubleVerify Latest articles by Nick Frizzell and Matt McLaughlin Fact or Fiction: Busting Five Myths of CTV Advertising By Nick Frizzell and Matt McLaughlin last updated 27 July 20 Many advertisers believe CTV advertising isn't measurable and typically avoid it. BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Fact or Fiction: Busting Five Myths of CTV Advertising By Nick Frizzell and Matt McLaughlin last updated 27 July 20 Many advertisers believe CTV advertising isn't measurable and typically avoid it.
