Stephen ArnoldSocial Links Navigation Latest articles by Stephen Arnold That Jingle Is Part of Your Brand By Stephen Arnold published 24 January 05 How a Peacock Introduced the First Sonic Brand By Stephen Arnold published 26 March 20 BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%