Steve McClellan Latest articles by Steve McClellan Ad markets slipping By Steve McClellan published 29 January 01 Viewpoint A one-on-one sales strategy By Steve McClellan published 29 April 02 Viewpoint ESPN books Great Outdoor Games sponsors By Steve McClellan published 2 July 02 Viewpoint Ware steps down as UPN chief By Steve McClellan published 7 June 02 Viewpoint The WB unveils fall schedule By Steve McClellan published 13 May 02 Viewpoint Gregory joins The Other Half By Steve McClellan published 9 April 02 Viewpoint NBC announces fall lineup By Steve McClellan published 13 May 02 Viewpoint CBS, Fox dominate Sunday By Steve McClellan published 16 September 02 Viewpoint Mucha promoted at Disney By Steve McClellan published 9 May 02 Viewpoint Univision bullish on Telefutura By Steve McClellan published 4 December 01 Viewpoint Vivendi-USA deal finalized By Steve McClellan published 17 December 01 Viewpoint WDWB-TV goes on the block By Steve McClellan published 8 October 01 Viewpoint Benedek files for bankruptcy By Steve McClellan published 25 March 02 Viewpoint Azteca America debuts By Steve McClellan published 31 July 01 Viewpoint 'Big Three' see record (low) revenue performance By Steve McClellan published 27 February 02 Viewpoint NBC-Granite S.F. deal done By Steve McClellan published 16 December 01 Viewpoint NBC, Scripps Using Stations For Home-Shopping Trials By Steve McClellan published 7 July 03 Viewpoint Poltrack: You're wrong about 18-49 demo By Steve McClellan published 22 July 03 Viewpoint Radio Is Hot in 4th Quarter By Steve McClellan published 9 December 02 Viewpoint Speaking the Language of Acquisition By Steve McClellan published 7 July 03 Viewpoint Nielsen Wants To Know a Lot More About PVRs By Steve McClellan published 9 December 02 Viewpoint An accidental mogul By Steve McClellan published 24 June 02 Viewpoint Tribune, DIC ink deal By Steve McClellan published 15 January 03 Viewpoint CBS Scores With NCAA Deal By Steve McClellan published 3 March 03 Viewpoint Avanswers Shculman to retire By Steve McClellan published 2 May 02 Viewpoint 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
