Tom WolfeSocial Links NavigationTom Wolfe is senior VP of business development at Viant. Latest articles by Tom Wolfe How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog) By Tom Wolfe published 17 January 24 Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win? BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog) By Tom Wolfe published 17 January 24 Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
