Latest news

How AI Will Shape the Future of TV Advertising
By Jason Fairchild published
Technology’s ability to make spots measurable will be a game-changer

What Marketers Need to Do To Succeed in a Fragmented, Chaotic TV Market
By Perianne Grignon published
Emerging platforms, privacy standards are forcing marketers to seek new ways to target, measure ads

Guest Blog: FCC Was Right To Not Greenlight Standard General-Tegna Deal at Expense of Local News
By Charlie Braico published
NABET-CWA chief says decision to designate merger for review is a matter of due process

O’Rielly: FCC Shows Horrific Treatment of Standard General-Tegna Deal
By Michael O'Rielly published
Former commissioner says agency’s hearing designation order skews due process

Is a Mass Subscriber Exodus Coming to a Streaming Service Near You?
By Ian Greenblatt published
A solid user experience will keep consumers around after a hit show’s halo effect fades

Navigating Your Career in the Evolving Media Industry
By Pooja Midha published
From managing change to taking risks, advice to take control of your professional growth

House Republicans: Read the Constitution Before Reciting It
By Stuart N. Brotman published
Push to get Newsmax back onto DirecTV is no matter of free speech, professor says

Revolutionizing Content Creation: The Impact of OpenAI’s ChatGPT and the Tetrad Law Analysis
By Ling Ling Sun published
Media organizations will face pressure to keep up with game-changing tech
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.