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Local Broadcasters Stepped Up During 2022’s Hurricane Season
By Paul Curran last updated
Stations were best positioned to support communities as Ian, Nicole wreaked havoc in the Southeast
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Omnichannel Convergence Does Not Mean the End of Channel Specialization
By Perianne Grignon published
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Local TV Journalists, Not Political Operatives, Must Fill the News Hole as Newspapers Die
By Silvia Elaluf-Calderwood published
Partisan websites are clouding the local journalism picture
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Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
By Erin Firneno published
Advertisers want more accuracy but they’re wary of fragmentation
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Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
By Phil Schraeder published
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
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Guest Blog: It’s Time to Bring America’s Television Laws Into the 21st Century
By Mike Chappell published
As 1992 Cable Act reaches 30, a rethink of the rules is due
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Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV
By Joe Marino published
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Multi-screen Viewing Habits Are Evolving Rapidly in Local Markets
By Sue Tremblay published
Older demos in midsize markets contribute largely to usage shift
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