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The Senate Should Confirm FCC Nominee Gigi Sohn
By Tim Winter published
Sohn imminently qualified for the job, and she would work to improve the lives of children and families
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The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About
By Mark McKee published
This year, it’s not just about making deals; it’s about finding solutions
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Currency vs. Measurement: Understanding & Improving TV Marketing
By Bob Ivins published
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2022 Upfronts: Priorities from Both Sides of the Negotiating Table
By Dave Coleman published
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Syndication is the Perfect Place for Addressable Experimentation
By Dan Brackett published
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CTV Publishers Benefit from Separated Demand and Tech Platforms
By Mike Chowla last updated
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Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
By Josh Chasin last updated
Or how I learned to love the fortitude of big data
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The Death of the Dongle
By Monica Longoria published
Want proof? Look at what the three biggest dongle makers — Amazon, Google and Roku — are up to these days.
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