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November 2023

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4 articles

November 30
- For Streaming, It’s Only the Beginning (B+C Guest Blog)
November 27
- Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)
November 21
- As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)
November 20
- TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog)

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