COVER STORY | UPFRONT 2018
Sales Execs Claim Strong Hand Going Into Upfront Even as TV industry transforms, annual ad rituals make their return
Buyers Want Better Measurement, But Will Use Old Metrics in Upfront Audience buying is growing, but still a small part of market
Levy Wants 5% of TV Ad Budgets Spent on Audiences Time to retire Nielsen’s TV metric, Turner’s president says
The CW Brings a New Night to the Market Sales chief Rob Tuck sees rivals follow in convergent footsteps
Pitching Hispanic Buying Power Univision, Telemundo prep for Upfront
Broadcast Networks Take Center Stage Upfront Week remains a massive TV spectacle despite networks’ shrinking ratings
MCN's MOST READ STORIES multichannel.com | May 4-11, 2018
- TiVo Exiting the Box-Making Business
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- Ergen: AT&T-Time Warner Approval Could Create Deal Flood or Famine
- Greenfield: Amazon Poised to Be Most Disruptive Tech Giant
- Charter Eyes June 30 Debut for Spectrum Mobile: Report
RULES Q&A | Mignon Clyburn, FCC Commissioner
Clyburn: A Voice for the Voiceless
PLATFORMS Connections Blog | The Bauminator, Jeff Baumgartner
Samsung’s 5G Lineup Is Cleared for Takeoff
COMMUNITY Voices | As I Was Saying, Gary Arlen
