WHAS Sports Anchor Raps Football Recap
Adam Lefkoe is at it again.
The WHAS Louisville sports guy works 46 classic hip-hop references into his 5 minute sports segment.
As we’ve noted before, Lefkoe comes up with a theme–professional wrestling, Seinfeld references–for his sports reports, with some help from social media.
This time, it’s rap.
“My favorite one yet,” his co-anchor says after Lefkoe’s delivery.
Lefkoe warns that it will be some time until his next stunt.
He tells B&C:
“I’d like to step back and evaluate what’s happened so far. While the national attention has been wonderful, I don’t want to lose sight of the purpose: to engage the local viewing audience.”
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.