WNYW: Thrive at Five

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WNBC made quite a splash by scrapping 5 p.m. news/adding 7 p.m. news this week, believing viewers weren’t really home at 5 anymore. Is that really the case? New York’s Fox affiliate WNYW reports a 33% boost in household ratings for its 5 p.m. newscast Monday, when WNBC aired Extra in a new time slot. (WNYW came up with the number by comparing it to the average from the previous 12 days.)

Was coverage of Britney’s VMA "performance" not enough to drive viewers to Extra?

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.