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Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog)
By Jon Nevitt published
Cloud-based operations offer many efficiencies for broadcasters

Henry Kissinger: RIP for America’s First TV Diplomat (B+C Guest Blog)
By Stuart N. Brotman published
Former Museum of TV & Radio chief recalls his encounters with the media-savvy former Secretary of State

For Streaming, It’s Only the Beginning (B+C Guest Blog)
By Mignon Clyburn published
Former FCC chief Mignon Clyburn says regulations shouldn’t stifle the progress of indie streamers serving underrepresented audiences

Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)
By Dan Mouradian published
Focus on engagement, interaction when judging a campaign’s effectiveness

As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)
By Karen Magnani published
Attracting and retaining attention is key in an ever more crowded environment

TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog)
By Jon Kaplan published
With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments

Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog)
By Travis Hockersmith published
As viewing behaviors change strategies need to shift, too

The Future of YouTube Advertising: Blending Minds and Machines (Guest Blog)
By John Ruvolo published
Machine learning’s precision doesn’t translate to an understanding of context
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