Latest blogs

Curtis LeGeyt at the headquarters of the National Association of Broadcasters in Washington, DC, on April 13, 2021.

How Broadcasters Are Fulfilling the First Amendment’s Free Press Promise

By Curtis LeGeyt published

First Amendment Day offers opportunity to recommit to Constitution’s free-speech principles

Broadcasting & Cable
A man using his phone while watching TV

TV Challenges Require TV Solutions

By Travis Hockersmith published

Broadcasting & Cable
TV and Child

How Data-Driven Linear helps advertisers optimize their media strategy

By A NextTV Paid Contributor published

EDO’s Scott Grunther discusses the evolution of DDL and the benefits of behavioral outcomes for advertisers

The prisoners' barracks at Dachau concentration camp.

Dachau, 1972: An Odd Thing Happened on Our Way to Broadcasting the Munich Summer Olympics

By Jimmy Schaeffler, The Carmel Group published

Multichannel News
Karen Babcock, VP, planning and monetization, Comcast Advertising

What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room

By Karen Babcock published

Why the solutions to many of our advertising challenges are found under the hood

Broadcasting & Cable
A man using his phone while watching TV

Here's Why Brand Building Is CTV’s Best Shot

By Chris Kelly published

Four things broadcasters must remember as they establish their CTV measurement strategy

Broadcasting & Cable

ACA: The American Cable Association’s Amazing Bandwidth

By Jimmy Schaeffler last updated

Multichannel News
broadband, lights

America's Broadband Treasure: Can It Be Properly Funded?

By Jimmy Schaeffler, The Carmel Group published

Multichannel News
Scott Wallsten

The FCC Broadband Map Will Be Wrong -- But It Was Always Going To Be

By Scott Wallsten published

Multichannel News
older couple watching TV on the news

News Viewing 55-Plus: The Need to Know

By Sue Tremblay published

Why to target information’s most loyal — and valuable — advertising demographic

Broadcasting & Cable
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