Latest advertising news

Sky vs Fevre

Focus on Women’s Sports Boosts Scripps in Upfront

By Jon Lafayette published

Volume up ‘low single digits,’ CRO Brian Norris says

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Irwin Gotleib speaks on a panel at the 2024 Advanced Advertising Summit during NYC TV Week in New York.

Advanced Advertising Summit: Irwin Gotlieb Assesses a Challenged Ad Industry

By Michael Malone published

The best of times for advertising? Not hardly, says media authority and pioneer

Advertising
Election Ad Campaign Spending

Digital Ad Sellers See More Political Activity, IAB Study Finds

By Jon Lafayette published

84% of sellers say prices are up

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Fubo rebranding spot

Fubo Launches ‘Triple Play’ Home-Screen Ad Format

By Jon Lafayette published

Retailer signs up for back-to-school campaign

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Richard Hartell

GroupM Names Richard Hartell CEO of EssenceMediacom U.S.

By Jon Lafayette published

Exec heads agency’s Google account

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Campaign for Southern California Toyota Dealers

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award

By Jon Lafayette published

Also earning honors are TelevisaUnivision, LG Ad Solutions, Spectrum Reach, EssenceMediacom, Samsung Ads

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TVision WNBA attention

WNBA Games Draw Viewer Attention, TVision Finds

By Jon Lafayette published

Caitlin Clark, Ion score for advertisers

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Vizio Beetlejuice Beetlejuice

Vizio Builds Voice-Activated Ad to Promote Warner Bros. Film ‘Beetlejuice Beetlejuice’

By Jon Lafayette published

Home screen, mobile app create awareness and drive ticket sales

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Mike Tirico hosts Olympic coverage for NBC

Paris Olympics Account for 43% of Ad-Spending Growth in July

By Jon Lafayette published

Guideline says national TV spending was up 10% from a year ago, including the Summer Games

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Brightline Beat the Clock format trivia

BrightLine Study Shows Streaming Ads Get Boost From Interactivity

By Jon Lafayette published

Recall score jumps 36%

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