Latest advertising news
Toyota Returns as Presenting Sponsor of NBCU’s Paralympic Games
Coverage from Paris begins Aug. 28
Streaming Powers Primetime Gains in Upfront Despite Linear Weakness, Media Dynamics Says
Streaming sales up 35%; linear sales down 4%
Diverse Media Alliance Launches, Led by Ad-Tech Company Mirriad
Bomesi, Canela Media, LatiNation, Ntertain’s Neon16, and The Shade Room participating
Dentsu To Target Sports Viewers Working With Sports Innovation Lab
Data integrated into Merkury identity platform
FreeWheel Names Kris Magel Head of Global Agency Partnerships
Agency veteran was most recently at Samba TV
Viamedia Integrates Its Parrot Ad Decisioning System With Minerva
MSOs get more efficient programmatic capabilities
Netflix Says It Closed Upfront With 150% Increase in Sales
Season 3 of ‘Bridgerton’ draws sponsors including L’Oreal, Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, Hilton
tvScientific Gets Patent for CTV Outcome Optimization
Artificial intelligence shifts spending to most productive media
