Latest advertising news
iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology
Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes
BranchLab Adds Errol Taylor as Advisor with Additional States Making Pharma Marketing More Difficult
Startup says it can provide consumer privacy and campaign effectiveness
Paramount Claims $1 Billion In Upfront Streaming Commitments
Linear volume in line with last year
Vevo Expands Programmatic Profile Working with Nexxen
Music-video streamer expects to see more demand for inventory
ReachTV Working With Transmit To Create Ads in Live Sports
Collaboration creates new in-stream inventory
Comcast’s Effectv Adds Capabilities for Political Advertisers
Dynata to provide insights on viewer response to campaigns
Madhive Local Ad Clients Get Access to Alliant Audiences
Deal expected to result in higher match rates and better reach for campaigns
Non-Political Local Ad Spending Expected to Grow 5.5% in 2025, Says BIA
Digital spending to top traditional advertising for first time
