Latest advertising news
How Cutting Ad Spending Helped Pepsi Lose Fizz in Soft Drink Market
Dr Pepper moved up to No. 2 by spending more of its budget on TV, MediaRadar says
Nielsen’s Gracenote Gets Into Contextual Ad Game
Metadata being used by Cineverse, DirecTV Advertising, Philo, Tastemade, Xumo to target audiences
61% of CTV Advertisers Plan To Increase Spending: Survey
Study from Premion, Advertiser Perceptions finds average increase of 21%
NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies
Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions
Future Today Picks iSpot to Measure Streaming Ad Campaigns
Early data shows delivery of incremental reach and impressions
NBCUniversal Looks To Ride Olympic Wave to Gold
Final promotional push for Paris Summer Games starts this week on ‘Today,’ ‘Tonight Show’
Another Senior Executive Leaves as Netflix Says Ad Business Won’t Be a ‘Primary Revenue Driver’ in 2025
VP of global advertising sales Peter Naylor departs
