Latest advertising news

Brian Lesser

Brian Lesser Returns To GroupM as Global CEO

By Jon Lafayette published

Executive had headed AT&T’s Xandr, InfoSum

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Paramount Plus on cellphone screen

Paramount Advertising Launches Self-Service Platform for Smaller Businesses

By Jon Lafayette published

Paramount Ads Manager provides tools to create streaming video commercials

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Yahoo Advertising

CTV Commercials Deliver More Attention Than Other Digital Video Formats: Research

By Jon Lafayette published

Yahoo, Omnicom, Amplified Intelligence team up for study

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Mirriad virtual product placement

Mirriad’s Virtual Product-Placement Campaigns Deliver for Hallmark

By Jon Lafayette published

Big boosts seen in brand awareness and consideration

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Person watching YouTube on a TV set

IAB: Digital Video Ad Spend Will Jump 16% in 2024

By Jon Lafayette published

Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground

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Getty staffers get reach for back to school rush

Back-to-School Advertisers Can Go for the Gold During Olympics

By Jon Lafayette published

LG Ad Solutions research shows most parents will watch with their kids then shop for school items in stores

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Vizio Chilli's

Chili’s Sponsors Summer Movies on Vizio’s WatchFree Plus

By Jon Lafayette published

Films include ‘S.W.A.T.’ and ‘Elysium’

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VideoAmp logo projected on a wall at Cannes party

VideoAmp To Integrate Data, Inventory From Snap Into Ad-Planning Tools

By Jon Lafayette published

Collaboration will enable advertisers to reach audiences across linear, streaming and digital platforms

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Kevin Dang

ShowSeeker Names Kevin Dang Director of Research and Insights

By Jon Lafayette published

Executive has held posts at Buzzfeed, Spectrum Reach

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Akhil Parekh Nielsen

Nielsen Names Akhil Parekh Chief Solution Officer of Digital Product

By Jon Lafayette published

Executive comes from Publics, Mediaocean

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