Latest advertising news
Brian Doherty Named Ad Sales President for AXS TV, HDNet Movies
Exec previously worked at Nexstar and The CW
Dish Media Rolls Out Pause Ads on Sling TV
vMVPD matches similar offerings by ad-supported streaming services
LG Ad Solutions Says It’s Smart for Political Advertisers To Buy Streaming Ads
Survey shows Dem, GOP and independent CTV viewers prefer streaming to cable, satellite, broadcast
Ciroc, T-Mobile, Buffalo Wild Wings Have Most Effective Spots, EDO Says
Comedy, music helped make commercials stand out in first half of 2024
New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024
AdImpact sees $5.4 billion for broadcast, over $1.9 billion for cable, $1.5 billion for CTV
White Claw Spots Are Grabbing Viewers’ Attention, EDO Finds
Beer’s effectiveness lead over hard seltzers narrows
Former McDonald’s Executive Alycia Mason Named CEO of GroupM’s Wavemaker U.S.
Also held posts at Publicis, Mindshare, OMD
YouTube Shorts Produce Results for Chicken of the Sea Campaign With Jessica Simpson
Media plans from Ignited and Pixability targeted millennial pop-culture fans who know they’re not eating chicken
