Latest Blogs
For Streaming, It’s Only the Beginning (B+C Guest Blog)
Former FCC chief Mignon Clyburn says regulations shouldn’t stifle the progress of indie streamers serving underrepresented audiences
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)
Focus on engagement, interaction when judging a campaign’s effectiveness
As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)
Attracting and retaining attention is key in an ever more crowded environment
TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog)
With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments
Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog)
As viewing behaviors change strategies need to shift, too
The Future of YouTube Advertising: Blending Minds and Machines (Guest Blog)
Machine learning’s precision doesn’t translate to an understanding of context
Even With a Trove of Streaming Content at Their Disposal, Studios Will Struggle To Weather Writer’s Strike (Guest Blog)
Expect viewers to tire of library content, reality shows and want something new
Convergence Gives Publishers More Ways To Sell Their Inventory
Platforms must address the huge gap between programmatic and premium
