Blogs
Latest Blogs

Local Broadcasters Stepped Up During 2022’s Hurricane Season
By Paul Curran last updated
Stations were best positioned to support communities as Ian, Nicole wreaked havoc in the Southeast

Omnichannel Convergence Does Not Mean the End of Channel Specialization
By Perianne Grignon published

Local TV Journalists, Not Political Operatives, Must Fill the News Hole as Newspapers Die
By Silvia Elaluf-Calderwood published
Partisan websites are clouding the local journalism picture

Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
By Erin Firneno published
Advertisers want more accuracy but they’re wary of fragmentation

Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
By Phil Schraeder published
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness

Guest Blog: It’s Time to Bring America’s Television Laws Into the 21st Century
By Mike Chappell published
As 1992 Cable Act reaches 30, a rethink of the rules is due

Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV
By Joe Marino published

Multi-screen Viewing Habits Are Evolving Rapidly in Local Markets
By Sue Tremblay published
Older demos in midsize markets contribute largely to usage shift
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below