Latest Blogs
The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About
By Mark McKee published
This year, it’s not just about making deals; it’s about finding solutions
Currency vs. Measurement: Understanding & Improving TV Marketing
By Bob Ivins published
2022 Upfronts: Priorities from Both Sides of the Negotiating Table
By Dave Coleman published
Syndication is the Perfect Place for Addressable Experimentation
By Dan Brackett published
CTV Publishers Benefit from Separated Demand and Tech Platforms
By Mike Chowla last updated
Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
By Josh Chasin last updated
Or how I learned to love the fortitude of big data
The Death of the Dongle
By Monica Longoria published
Want proof? Look at what the three biggest dongle makers — Amazon, Google and Roku — are up to these days.
The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience
By Kristina Shepard published
Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance
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